NRF has been conducting its annual Father’s Day survey with Prosper Insights & Analytics since 2003 to see how Americans celebrate “dad” on his special day.
Father’s Day Spending to Hit Record $27.9 Billion
77% of consumers plan to celebrate Father’s Day this year. On average, consumers expect to spend $226.58, up from the previous record of $199.38 in 2025.
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About the survey: The 2026 survey of 7,914 U.S. adults 18 and older was conducted April 30 – May 5 and has a margin of error of plus or minus 1.1 percentage points.
Want to know more?
Take a deeper dive into the data and explore interactive charts analyzing celebration and purchasing trends over time in our Father's Day Data Center.
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Historical highlights
2024: Father’s Day Spending to Total $22.4 Billion, 3 things to know about Father’s Day this year
2022: What consumers planned to spend on Father’s Day gifts in 2022
Results of NRF’s Father’s Day spending survey are released each year in early June.